Groweo® Marketing

More effective marketing. Automated.

At the right time.
For the right person.

Groweo® Marketing tracks your key metrics and segments, and combinations of these, in real time. And that means new opportunities for growth.

When a visitor becomes interested in your product or service, a 1:1 marketing process begins, individually designed for them. It’s clear that when your marketing message and interest are perfectly aligned at the right time, you can redefine your business growth objectives.

Individually for ten.
Or for tens of thousands.

Automated marketing saves time and money. It markets for you in a more effective way, optimised for your target groups. Not to mention the results.

Groweo® Marketing allows you to create individual messages, notifications and smart marketing chains. Instead of mass marketing, your marketing will now work on a 1:1 basis – individually for each user based on their online behaviour.

You can also carry out seasonal marketing, for example, at specific times for the target groups that are most suitable at that particular moment.

Serve better.
Grow faster.

It is just as easy as the above to take personalised marketing a little further. Automatically, of course.

While our automations help you market to the website visitor both during and shortly after the visit, unfortunately not everyone becomes a customer immediately. That’s why it’s worth going a little further. So we help you create automated, long-lasting, multi-channel 1:1 marketing experiences that are always just as effective.

And ensure that your business is remembered season after season and year after year.

Say goodbye to generic discussions

There is a time for everything. The demands of effective marketing have changed faster than the industry. In both BtoB and BtoC marketing, target audience expectations are high and recipients are often critical.

Yet one thing remains the same: the importance of content that speaks to the recipient.

When you move to personalised, 1:1 marketing, you can tailor your content precisely to the expectations of your target audience. Best of all, you can see how your content is performing for each target group. The result: better content and marketing cycles based on customer behaviour. The by-product is more sales and cash flow.

Marketing and sales. Together.

We believe in marketing. And we believe in sales. We also genuinely believe that they work best together. That’s why all of Groweo’s marketing tools support sales seamlessly.

Mass marketing? Or 1:1 marketing?

One is about twice as efficient as the other. Which do you think tips the scales in favour? Marketing automation helps you match the right message with the right contact and the right moment to send it. And enjoy better results.

Examples of the use of marketing automation

How to increase sales through automation?

Marketing automation is a system that implements defined processes without manual work. The system systematically processes contacts in the background while you focus on selling. And that’s if any of us in sales are happy with it. So, in essence, marketing automation helps streamline your marketing efforts and improve sales.

Have you considered that instead of being in direct contact with the customer in all cases, you could let the system warm up the lead and guide the contact through the customer journey towards the desired outcome? This will save you precious time on more productive work and allow you to sell more. Well-executed automation will also increase the average purchase, as the customer becomes more aware of your offering and their interest is strengthened.

You can do the same for new and existing customers.

The marketing environment is changing at an accelerating pace as the business environment becomes more digital. Results can be gained and lost from many directions at the same time. Marketing automation gives you new tools for effective marketing.

Here are some of the benefits of using automation as part of your marketing strategy:

  1. Automate the buying process
  2. Segment and profile your customers
  3. Move your CRM contacts to Groweo® Marketing and use your customer data more efficiently
  4. Improve the customer experience with personalised, automated interactions
  5. Drive more sales by connecting automation to your customer records
  6. Increase the efficiency of new sales by bringing automation to support sales

As in the world of marketing, in the world of automation, results grow through systematic making and testing. The Groweo® Dashboard gives you a real-time, accurate picture of the performance of your automation in different areas of your marketing.

Well-executed marketing automation strengthens the brand and supports sales around the clock.

While marketing and sales in particular benefit significantly from the use of automation, many companies overlook the excellence of automation in customer service.

Marketing automation allows companies to deliver service messages and newsletters on a customer-by-customer basis, enabling a better customer service experience.

Automation can also automatically prioritise support requests and ensure that problems and requests are always dealt with within the agreed timeframe. At the same time, marketing automation transforms 8-16 customer service into 24/7 customer service. Automation is also an important part of customer relationship management – no customer is forgotten.

In many industries, recruitment challenges are constantly increasing and it is becoming more difficult to find the right people. Marketing automation can help your company manage the recruitment process, for example by scoring candidates according to a process designed into the system.

Some positions may receive hundreds of applications. You may not be able to interview all applicants, but each case should be handled with style. By automating parts of the application process, you’ll ensure that you leave a good impression of your company even for those you’re not hiring this time around.

Automate the process and let the Groweo® Segments system categorise your applicants according to exactly what is important to you. Focus on the strongest ones and leave the rest to the system.

Many of the most in-demand workers are not necessarily looking for new jobs right now. With automated segmentation and marketing automation, you can build a recruitment process that continuously searches and sorts employees for you.

You save time, money and resources. At the same time, you’ll get a boost to your recruitment needs.

Discover: All applications and systems

Groweo’s four systems and nine applications form a seamless technology package that will accelerate your business and improve your competitiveness online.

All applications and systems