Groweo® Marketing
Marketing automation and customer marketing tools. Integrated, out-of-the-box. You’ll have access to a wide range of communication options for both new and existing customers. The Groweo® Marketing platform is included with all licences.
Marketing automation – Integrated
Groweo® Marketing is a marketing platform that allows you to communicate and market to an individual customer, customer group, or even your entire customer base.
Marketing continues even after the visit to the website has ended. Once a customer has left their contact details as part of an in-app interaction, you will continue to serve, sell, and market through automated 1:1 or campaign marketing.
Groweo® Marketing is integrated with apps and the Groweo® Contacts platform, and data flows seamlessly between the two. Building engaging message chains and sending out reminders about your company and seasonal schedules are all done seamlessly and with ease.
The result is more sales and happier customers.
Take even better care of your existing customers.
Customers are easier to retain with tools that work.
The Groweo® Marketing platform offers you the tools to engage with your existing customers and activate them to, for example, book your services well in advance of seasons and other busy periods.
You can build automations on the basis of your own annual plan or on actions taken by customers on your site.
Groweo® Marketing – features
Groweo® 1:1 Marketing
Personal 1:1 marketing automation starts, for example, when a customer leaves their contact details, takes a survey, or orders a brochure. Automation is a powerful tool to keep the conversation going – and sell more effectively.
The customer receives the result of a survey or the material ordered immediately. Communication continues, for example, a week later when the automation sends the next message, such as an introduction or invitation to a visit – or, depending on the nature of your business, a customer story. The duration of the automation and the number of messages depend on the nature of your business and your customers’ buying habits.
Groweo® Campaign Marketing
Organise campaigns effectively for both your new and existing customers — automatically, on a scheduled basis, or when your company has something to say.
Remind your customers of upcoming seasons and share information on offers and current promotions with the customer groups you want – or even all your customers at once.
You can build and automate campaigns according to your own annual plan or create and send timely campaign messages whenever you want.
Groweo® AI Language translations
Ensure that customers receive marketing communications in the correct language, saving you the trouble of dealing with translation costs or complex administration
With Groweo® AI Language, customers receive communication in the language they have used in the apps or when they left a contact request. Messages are generated automatically, but you can also check translations manually if you wish. When a customer is in contact with your company, the language information is included with the notifications.
Smart Notifications
The notification tells the customer that their message has been received and that you will get back to them soon. Your company, on the other hand, will be notified of the most important contacts – direct contacts, requests for quotes, or jobseekers who meet the stated criteria.
You decide yourself which communications you want to send and receive notifications about. You choose to whom or to which address your company’s notifications are sent. The information arrives immediately and you can contact your customer without delay. For other contacts, you can leave it to the automation with confidence.
Notifications help ensure that every customer and lead is served in the right way.
Why choose Groweo® Marketing?
Personalized email marketing can even deliver
a sales volume that is comparable to that of non-personalized marketing.
Source: Experian
Successful lead nurturing produces even
more ready-to-sell leads – at 33% lower cost.
Source: Forrester
Say goodbye to generic conversations.
The demands of effective marketing are constantly growing. In both BtoB and BtoC marketing, target audience expectations are high – and recipients are often critical.
While standards are rising and tools are evolving, one thing remains the same: the importance of content that truly speaks to the recipient.
When you move to personalized 1:1 marketing or interest-based campaign marketing, you can tailor your content precisely to meet the expectations of your target audience. And best of all, you can see the impact of your content on each target group.