Marketing automation that helps you sell more.
Not every website visitor is ready to request a quote. Groweo® Sales Automation captures each contact, organises them into segments and follows up automatically.
Stay on their radar even if they do not make a buying decision for months. Groweo® Sales Automation is included with every licence.
Reach customers earlier in their buying journey.
Most people visiting a business website are still exploring what they need or getting to know the company. A “Request a quote” button or phone number is unlikely to prompt them to get in touch if they are not ready to buy.
AI and interactive apps let you help these visitors, answer their questions and give them ways to explore what they need. You make a positive impression and build a valuable customer base. A casual browser today may become an important customer tomorrow, next month or next year.
Not every visitor is ready to request a quote.
Most websites invite visitors to call, email or request a quote. Those who are not ready for that step often leave without a trace.
Groweo gives visitors an easier way to engage, through AI conversations, assessments and other low-commitment interactions.
Capture their details, and Groweo® Sales Automation picks up the conversation where it left off on your website. You do not need a separate CRM to manage these contacts. Each new contact is stored in line with GDPR, sorted into a relevant segment and made available for the sales and marketing automation included in your licence.
Sales and marketing automation plus the Groweo GET API
Groweo® Sales Automation includes CRM tools designed for the needs of most small and medium-sized businesses: contact storage and segmentation, sales and marketing automation, and scheduling and sending newsletters, campaigns and seasonal marketing.
If you use a larger CRM or business management system, you can retrieve contacts from Groweo through the GET API. Our help centre includes examples of using the API with Salesforce, HubSpot, MS Dynamics and Pipedrive.
How Groweo® Sales Automation works
Visitors show interest through apps or AI conversations
Visitors might enter a prize draw, sign up for a newsletter, download a guide, complete an assessment or save an AI conversation.
Groweo® Sales Automation saves their contact details and sorts them into the right segment based on their choices.
Automation takes it from there. You decide which contacts you want to be notified about.
The right message, at the right time
Visitors can receive an assessment result, guide, discount code or other message tailored to their situation, right away.
Each message guides them towards a relevant next step, such as learning more about your services or booking a consultation.
Keep the conversation moving
Groweo® Sales Automation sends visitors relevant messages according to the journey set up in the system.
As their decision takes shape, customers get timely reasons to come back and take another step.
Once their interest grows, they can request an appointment, get in touch or ask for a quote. Your team is notified when an important enquiry comes in.
Build lasting customer relationships and grow sales.
The relationship does not end with the first purchase or service visit. Most businesses have seasonal moments or repeat-purchase cycles worth reminding customers about.
Regular seasonal marketing supports a better customer experience, strengthens relationships and helps grow sales. With Groweo® Sales Automation, you can automate campaigns around your annual marketing calendar, as well as send one-off marketing and newsletter campaigns.
Sales and marketing automation: learn more
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What could your website generate in revenue? Sales automation along a longer buying journey
Not every website visitor is ready to buy today. Sales automation keeps the buying journey moving and reveals what your website could generate in revenue over time.
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Lead nurturing: how to turn an early-stage contact into a customer
Lead nurturing means systematically developing a contact’s interest through communication, value and trust building. Learn more.
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Website customer acquisition: where traffic turns into revenue
Read how website traffic becomes contacts, qualified leads and revenue, and where small conversion gains have the greatest impact on revenue.
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Marketing automation for small businesses: the complete guide
Marketing automation keeps customer follow-up moving when you are busy doing the work customers pay you for. This guide explains what to automate, what it costs and how to start small.
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Marketing automation pricing and tools: what should an SME compare?
Compare marketing automation tools, pricing models and hidden costs before choosing a practical solution for your small business.
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Digital B2B sales: How buyers become opportunities before the first sales call
Digital B2B sales helps companies generate qualified opportunities before the first sales call. Learn how modern buyers research suppliers, how…
Why Groweo® Sales Automation?
Personalised email marketing can generate up to
times as many sales as marketing without personalisation.
Source: Experian
Effective lead nurturing can generate up to
more sales-ready leads – at 33% lower cost.
Source: Forrester
Say goodbye to generic conversations.
The bar for effective marketing keeps rising. In both B2B and B2C, audiences expect more – and scrutinise what they receive.
Tools and expectations change, but one thing remains essential: content that speaks to its audience.
With marketing automation, you can tailor content to what each audience expects and see how it performs across each segment.