Groweo® Contacts
All your company’s interaction, customer, and conversation data pre-sorted, securely stored in one place, and available to marketing automation.
Groweo® Contacts is included with all licences.
A secure home for your customer data.
Groweo® Contacts captures everything: visitor data, interactions within your Groweo® applications, as well as customer and contact details.
It segments contacts in real time and notifies your team of new leads. Your customer and interaction data stays up to date and securely stored at all times.
You can communicate and market to customers based on their interactions—automatically triggered by customer actions or through targeted campaigns. One segment at a time, or to any customer group you choose. The result: stronger customer relationships and better business outcomes.
Structured and organized information is always available.
Groweo® Contacts sorts contacts according to the actions taken by customers.
For example, customers who have downloaded a guide or brochure in one segment and those who have submitted a request for a quote in another, as well as jobseekers in their own segments, for example, according to experience and skills.
You can easily see how many customers are in each segment and automate the right communications to them. For example, current benefits or tips for those who download a guide or brochure – and, of course, offers and other sales support communications for those who request a quote.
Groweo® Contacts – features
Automatic segmentation
Groweo® Contacts automatically segments or sorts all contacts that arrive via Groweo.
Segmentation is based on the interaction in the apps, the actions taken by the customer, and the information they provide.
The segments — that is, the different customer groups — are directly connected to the Groweo® Marketing platform, meaning that automations are triggered automatically – as soon as a new contact enters the system.
Importing data from other systems
Have you compiled a customer database in another system? And do you use the data for marketing and communications?
You can also import data from other systems to the Groweo® Contacts platform. This means you have data available for automated marketing and customer communications.
You can also add new potential customers to the system — for example, during a meeting — or import lists and registers with marketing authorization, which you have collected in other ways, to the system.
Collecting contacts from business premises and events
Groweo® apps are also ideal for stores, events, stands, and presentation points.
For example, run a survey or a competition using the interaction tools and collect the participants’ data in their own segment in Groweo® Contacts for later marketing communication.
Groweo® Smart QR
The Smart QR feature allows you to collect contacts from anywhere. By bringing interactive apps into physical environments, you offer customers the opportunity to interact. At the same time, you gather contacts for sales and marketing.
The Smart QR feature turns a print ad, outdoor ad, packaging, or even a purchase receipt into an activating and interactive results driver that leads customers to digital interactions – and the resulting contacts are stored in the Groweo® Contacts system.
Make sure you understand your customer’s needs right away.
Customer sorting, or segmentation, ensures that you quickly receive information about your customers’ interest and willingness to buy.
The customer is waiting for your company to contact them only
A recent American study found that companies that responded to a customer contact within an hour were about seven times more likely to receive a warm lead than those that responded later.
Source: HBR